» Google Will Make Your Video Ads For You » InsideGoogle » part of the Blog News Channel
Google has announced the Google Ad Creation Marketplace, a place where its AdWords advertisers interested in running video ads, but with no expertise or budget for high-quality commercials, can go to get ads created by video professionals at a price they set (suggested at between $100-1000). You say what you’re willing to spend, and if someone accepts your budget they’ll provide end-to-end service, including concept, script-writing, voice-over, editing, and production.
Google needs to take this a step further, tying in with YouTube to let YouTube users create ads for AdWords advertisers. Advertisers can put up a bounty, even a small one for small advertisers, and YouTubers can show off their skills and maybe win the contract. I think it’d be a great way to monetize YouTube and legitimize some of the content. So, how does someone get to be one of these video professionals?