Friday, February 22, 2008

The best thing you can do is to identify and acknowledge the competition / Asia-Pacific / India - Profile: Sunil Bharti Mittal
“We were seeing people laugh at us, saying ‘how can you give away your lifeline to vendors?’,” he says. “We were very clear that the technology was not something we need to focus on. Technology is something we buy to sell to the customers. Ericsson, Nokia and IBM do technology for a living, so let’s give it to them because they know best. It has made the business model of Bharti very, very sustainable.”